Description
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from
beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
Advertising (8th Edition)
List Price: $207.00
List Price: $207.00
Your Price: $44.96-
Moriarty teaches students about effective marketing.
The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.
For advertising professionals and business students concentrating in marketing or advertising.
Your Price: $44.96 –
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